Getting into the Christmas spirit too early is a big no-no (at least in my book). But, once Halloween is over, it really is fair game.
Now that November has begun, it’s official – Christmas TV advertising season is officially here.
Asda was one of the first major retailers to launch its advert yesterday, kicking off the celebrations with the Grinch, who was lured by the supermarket’s green light.
And now, Sainsbury’s have finally revealed their offer for 2025 – reuniting their customers with one of literature’s most beloved characters, Roald Dahl’s BFG.
This isn’t the first time they’ve worked with the Big Friendly Giant, as he was part of their Christmas advert in 2024, enlisting the help of supermarkets to make the big day ‘fizzwhizzy’.
He’s now back again, but this time he teams up with Annie, a woman who works for Sainsbury’s in real life, to protect the public from having their Christmas dinner stolen by a menacing 48-foot giant.
The BFG and Annie race from street to street, making sure everyone’s party food is replaced, before finally catching the culprit right outside a huge Sainsbury’s store.
But this ad has more than just a fun story with familiar characters, which many of us read in well-worn books.
Through its advertising, Sainsbury’s champions the message that Christmas is not just about encouraging customers to spend as much as they can – but about prioritizing good quality, affordable food for families to enjoy.
The supermarket chain is also working with Comic Relief to distribute more than five million meals to families experiencing food poverty over the festive period.
Metro spoke to Radha Davies, marketing director of Sainsbury’s, about the inspiration behind the advert – and we discovered that to create the BFG effect, a 24ft model of the body parts was actually made life-size.
“BGF is a character that people have had since childhood, so the familiarity is very deep, because it is a character they have known and loved for generations,” said Radha.
‘They’re the stories you read before bed, and they’re the stories you’ve probably read to your children. So there’s a connection with the BFG, which I think is very lasting. He has very beautiful characteristics. He is sensitive, thoughtful, helpful, and very positive. I think that’s a great quality that everyone can do better.’
I’m curious to hear how the BFG comes to life in the commercial, as he picks up Annie as they work together to save Christmas for many different families whose meals are nearly destroyed by a giant.
‘This is really great, because we make models that are the same size as the BFG, like the BFG’s head or the BFG’s knees, so we can get the dimensional proportionality right,’ he explains.
‘So there would be scenes shot where he was sitting on the BFG’s knee, and we’d created a kind of knee so that when he came down, it was realistic, or when he spoke, he was looking up at the giant’s head, so his eye lines were correct.
‘It would be very difficult to pretend that there was something there, so there was something real and tangible for him to see. But it’s a big plaster model. Brilliant acting on Annie’s part to be able to give it her all, even though it’s a cute, white plastered model of the BFG’s head.’
Have a story?
If you’ve got a celebrity story, video or pictures get in touch with the Metro.co.uk entertainment team by emailing us celebtips@metro.co.uk, calling 020 3615 2145 or by visiting our Submit Stuff page – we’d love to hear from you.
MORE: LookFantastic beauty advent calendar has been canceled – get £655 worth of products for just £105
MORE: Sainsbury’s launch claims new bakery products are ‘the best ever’
MORE: Supermarket price changes at Tesco, Sainsbury’s and other brands ‘laughable’ to shoppers
Review Film
Berita Terkini
Berita Terkini
Berita Terkini
review anime
Gaming Center
Berita Olahraga
Lowongan Kerja
Berita Terkini
Berita Terbaru
Berita Teknologi
Seputar Teknologi
Berita Politik
Resep Masakan
Pendidikan
Comments are closed, but trackbacks and pingbacks are open.